Sunday 31 July 2016

Want to pursue mass communication? Here are few tips for you

Do you want to become a journalist or an anchor or an editor? Do you have interest in news and what goes behind making of a news bulletin on news channel? Is social media your calling and you can communicate almost anything in those 140 characters of Twitter? If yes than mass communication is for you.

Mass communication is one of the fastest-growing fields in today’s time. Right from newspapers to television, radio, websites, blogs, social media, PR, and advertisements, everything belongs to the mass communication.  Like every field, success in this field too depend on person but right guidance and training from one of the best mass communication colleges in UP or elsewhere makes a strong foundation.

You can either pursue mass communication directly after 12th and graduate in the stream from mass communication college in Lucknow, Delhi or anywhere else or you can take a postgraduate degree or diploma in the same.  Before deciding on any college here are few things to consider:

Infrastructure: Infrastructure doesn’t mean fancy buildings, top notch facilities. Good infrastructure for mass communication includes camera lab, audio/visual room, dark room for photography, community radio, editing machines etc for practical knowledge. Mass communication is all about practical knowledge.

Exposure: The best course is a perfect blend of classroom and on-field training. After learning the basics of mass communication, exposure in real time environment is very necessary to understand the actual work and challenges. Go for a college that offers external exposure and provides training in any media organization for your overall exposure. Doing mass communication from a big city is advisable as colleges their have links with media houses.

Faculty: Make sure the college you choose has experienced faculty to train you. Guest faculty is also very important in courses like this. Always prefer to choose institutes that invite media experts for guest lecture. You can learn a lot from their experience and know latest trends of the industry and what is expected from you. Make sure you select the right course, as there are various similar courses in the field like journalism, mass communication, digital writing etc. with minor differences.

Placement: Though placement is not very important factor while you choose a mass communication college in Lucknow or anywhere else but if the college has good placement record it definitely gives you an edge.

Any mass communication college can give you training but ultimately it’s your own skill and hard work that will pay in long run.



Tuesday 26 July 2016

Mass Communication has Wider Career Prospects

With an unprecedented growth of communication technology and channels, the entire definition as well as scope of communication has been revolutionised.  This is where mass communication as a field of study has been garnering maximum attention from all quarters. This discipline was always present, but it is only in a past decade or so that the spotlight has been turned on it with full force.
It is important to note that mass communication is an immensely diversified field and to limit it to mere journalism would be a grave injustice to this discipline.  To put it in perspective, mass communication is a modern reality that covers almost all aspects of human life.

A degree in this discipline from top mass communication colleges in UP is not only high paying but also brings with it a tremendous amount of job satisfaction.  Moreover, all kinds of establishments whether private or public, are availing of its services making it a highly lucrative career options for students.

After obtaining a degree or a diploma in this discipline from top mass communication colleges in Lucknow  you can work in print journalism, electronic journalism, public relations, advertising, film industry, copywriting, etc.   A graduate degree or diploma in mass communication is a step in right direction though you must remember that to make a bigger impact and enhance your career prospects, a post graduate degree or diploma is almost essential. You also need to develop your communication and technical skills to assume position of responsibility and authority in organizations that may be hiring your services.
ons that may be hiring your services. 

Wednesday 13 July 2016

Things to keep in mind while selecting a Mass Communication institute

If you have a knack for news and you want to join the media band-wagon there are many options available for you. Apart from prestigious institutes like IIMC, there are many other mass communication colleges in Lucknow, UP and other parts of the country where you can enrol and pursue your dream of becoming a journalist or a known media person.

Mass communication is effectively and efficiently communicating to a large number of people. There are certain things to keep in mind while opting for a particular course and mass communication college in Uttar Pradesh or elsewhere. Within mass communication, there are various courses to choose from. At undergraduate level, there are courses like bachelor in Journalism, bachelor in journalism and mass communication, bachelor in mass media and mass communication, bachelor in communication studies etc. At the postgraduate level, there are courses with specific streams like digital journalism, radio and TV journalism, advertising and PR, TV production etc.

With so many courses to choose from, students should analyse their inclination and select the course accordingly. While selecting mass communication colleges in Uttar Pradesh or any other state make sure that the institute offers a good mix of theory and practice and more focus is laid on practical aspect of learning.

Undertaking mass communication course from a reputed institution can give you a good start in terms of placement but ultimately it is your knowledge and zeal to excel that will help you in reaching to the zenith of media industry which is extremely dynamic and full of opportunities. There is enough scope for people who are hard working, fast paced, and have good communication skills.